- January 19, 2024
- Posted by: TRC
- Category: FMCG
We have worked in many areas of communications with a dedicated food company that has celebrated its centenary and stands firm in its commitment to global responsibility. Crafting products that are not only enticing and of high quality but also reflecting a genuine concern for both employees and the environment, the Company exemplifies a holistic approach to its corporate mission.
With a focus on diversity and inclusion, the Company has set an ambitious target of achieving a 50% female workforce by the year 2024. This strategic goal reflects the company’s aspiration to foster a more diverse and inclusive work environment, aligning with contemporary values.
Embracing the power of technology, they actively leverage innovative solutions to optimize its supply chain. This technological integration serves as a catalyst for enhanced efficiency and competitiveness, showcasing Britannia’s commitment to staying at the forefront of industry advancements.
In a testament to their continuous pursuit of innovation, they has introduced notable products strategically designed to appeal to the younger consumer demographic.
The company foray into these innovative products underscores their unwavering commitment to constant evolution and exploration of new avenues for expansion. As they embrace technology to streamline operations and introduce groundbreaking products, it solidifies its position as a dynamic force in the ever-evolving landscape of the food industry.
We are proud of our contribution to their communications portfolio ranging from support at events to prominent media interviews with top management leaders to raising their profile in traditional as well as social media.